Posts Tagged ‘Niche’
Internet Marketing is Business, not Just Search Engine Algorithms
Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
By: Marketing Guy
About the Author:
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
By: Marketing Guy
About the Author:
Marketing Guy is an online marketing professional based in Edinburgh, Scotland. You can read more articles by Marketing Guy on his blog, Fused Nation
Hoe behandelt u veelvoudige, veelvoudige, veelvoudige ideeën voor op de markt brengen Internet die dat u in geinteresseerd bent?
chrissik1 asked:
ik ben geinteresseerd in Internet marketing, en ik heb overvloed van producten en overvloed van websites die ik wil maken om die producten voor inkomen te adverteren. Hoe ik handly veelvoudige gebiedideeën?? Het schijnt als ik heeft teveel, maar als ik om met enkel één idee probeer te blijven, dat tot mijn veelzijdig, multi-idee, entreprenuerial hersenen zo boring en beperkt is. Gelieve te helpen – raad!!
Caffeinated Content
ik ben geinteresseerd in Internet marketing, en ik heb overvloed van producten en overvloed van websites die ik wil maken om die producten voor inkomen te adverteren. Hoe ik handly veelvoudige gebiedideeën?? Het schijnt als ik heeft teveel, maar als ik om met enkel één idee probeer te blijven, dat tot mijn veelzijdig, multi-idee, entreprenuerial hersenen zo boring en beperkt is. Gelieve te helpen – raad!!
Caffeinated Content
¿Qué área debería empezar a trabajar en Marketing en Internet?
ngaai asked:
I am 24. Yo hago el papel de guitarras (avanzado) y el piano. Soy bueno en la programación y la solución de rompecabezas. Estoy casi todo un equipo perfecto geek debe ser. Estoy planeando empezar una empresa antes de que se necesitan para obtener una sensación de cómo funciona la comercialización en el Internet. Me gustaría crear blogs de nicho, pero no veo donde debe comenzar y qué tema sería ideal para mí. ¿Podría sugerir una manera para mí para lograr que las cosas van.
Kansieo.com
I am 24. Yo hago el papel de guitarras (avanzado) y el piano. Soy bueno en la programación y la solución de rompecabezas. Estoy casi todo un equipo perfecto geek debe ser. Estoy planeando empezar una empresa antes de que se necesitan para obtener una sensación de cómo funciona la comercialización en el Internet. Me gustaría crear blogs de nicho, pero no veo donde debe comenzar y qué tema sería ideal para mí. ¿Podría sugerir una manera para mí para lograr que las cosas van.
Kansieo.com